H&M
Franchise brand
The Brand
Since 1947
website: www.hm.com
BELIEF
Limiting fashion to a privileged few is a criminal waste
of creativity and beauty.
PURPOSE
Liberate Fashion for the Many,
by promising our customers aworld of elevated
products and experiences designed for self expression.
BUSINESS IDEA
Fashion & Quality at the Best Price in a Sustainable Way
H&M
The Experience
Across our markets, we offer H&M customers an elevated shopping experience focused on self-expression.
From enjoying a curated selection of the most fashion forward womenswear & menswear, elevated styling and to our latest in-store technologies for improved customer service.
Key architectural highlights include dramatic LED screens showcasing the latest brand's campaigns, inviting cafes and spacious fitting rooms.
Unique features include complimentary services such as alterations, the access to a professional music recording studio or a karaoke room.
Smart mirrors located across the shopping space allow customers to virtually try on.
H&M
Stores
THAILAND
34 stores
CAMBODIA
2 stores
INDONESIA
60 stores
