Our Ethos, Our Culture
Our purpose:
We help people live their best lives
What we do:
We bring good value & good quality
We run sustainable businesses
How we do it:
We do it with care for each other & for the environment
We do the right thing for our customers, colleagues & the environment
We do it with courage to seek out change & seize opportunities




We are rich of diverse teams
3,870 team members across the organization:
160 in Singapore
1960 in Indonesia
1,650 in Thailand
100 in Cambodia
Soon new colleagues joining us in Malaysia ...
50% of our colleagues are women
21 nationalities
A strong footprint
Our operations span over 6 countries in Southeast Asia
Across 110 stores, 3 online platforms and 3 marketplaces
Through 66,440 square meters of prime real estate
